Bliss Café opened its doors in Tenerife to welcome travelers and locals searching for fresh and healthy food. To develop the brand identity, we played with three concepts: fresh, healthy, and intimate, designing the logo and the complete graphic system. The result was a handcrafted brand that intentionally elevates the mood of the place.

We used dark blue as the primary color to harmonize with the view of the ocean and represent the quality of their food.