Solaris is a five-star hotel located in a very prestigious area in the center of Kuala Lumpur. The hotel offers business and leisure travelers a refined experience with cozy rooms.
Since its beginning, Solaris Hotel has provided good service to its guests. They grew rapidly and began to offer higher-quality services. Maintaining the same image and not having a brand strategy would only prevent the company from positioning itself and being perceived as a five-star hotel. The hotel needed a rebranding to help them reach the next level of growth.
The solution began with extensive brand research and, based on that, we designed a brand strategy that positioned Solaris Hotel as the benchmark hotel for business travelers, providing them with all the technical, technological, rest, and comfort facilities. Using the brand strategy, we developed a distinctive and flexible brand identity system.
SCOPE OF WORK
Brand research and strategy
Brand identity system
Released: June 2020
Client: Mike Jotovan
Photo: J. Wennington / R. Kallianpur/
C. Lambert / S. Hurley