Solaris is a five-star hotel located in a very prestigious area in the center of Kualalumpur. The hotel offers business and leisure travelers a refined experience with cozy rooms.
Since its beginning, Solaris Hotel has provided good service to its guests. They grew rapidly and began to offer higher quality services. Maintaining the same image and not having a brand strategy would only prevent the company from positioning itself and being perceived as a five-star hotel. The hotel needed a rebranding to help them reach the next level of growth.
The solution began with extensive brand research and, based on that, we designed a brand strategy that positioned Solaris Hotel as the benchmark hotel for business travelers, providing them with all the technical, technological, rest and comfort facilities. Using the brand strategy, we developed a distinctive and flexible brand identity system.
SCOPE OF WORK
Brand research and strategyBrand identity system