Hello, my name is Titus Ruiz, I am a Graphic Designer and Art Director freelance specializing in Branding and Visual communication. I offer design services and consulting for businesses around the world.
I also advise and collaborate on projects for advertising agencies and Graphic Studios.
Besides being in love with everything design, I am fascinated by art and music, especially for good jazz. Since childhood, I practice surfing and now I ride a 9´2" longboard single fin that brightens my day.
If you are interested in discussing any project or you have any questions about design, send me an email.
Our First Contact will be by email or Instagram DM. We will schedule a call to meet and talk about your business and identify your needs. In addition, we will discuss timing, budget, scope of the project, and more. When we finalize your needs, the next step is the Discovery Session..
During our Discovery Session, we will participate in engaging exercises to define and further understand your business, identify problems, and define objectives. This information is important in order to develop a brand strategy and identity.
Based on market research and information obtained in our Discovery Session, we will collaborate to develop your strategy. This step includes ensuring that images, messages, and user experience are aligned. Plus, indicate how the customers will perceive and feel the brand.
We define your company’s tone during this step. The tone is how your brand will communicate with customers during different contact points while expressing what your brand represents. It will be the Declarations of Principles that captures your customer’s attention from the first moment.
During this step, we design or redesign your logo. We will create the graphic system, fonts, color palettes, photographic style, illustration style, and more. This step ensures that your brand is consistent and easily recognizable by your customers.
We will review the visual identity to ensure it aligns with the strategy, objectives, and aesthetics your company wants to communicate effectively.
Once we have established the identity of the brand in steps 5 & 6, we will then create the stationery, social networks elements, email signature, and more - all of which will be consistent in all of your brand’s contact points.